by Michael Doctrow and Kelly Horein
Intellectual Property Attorneys
McNees Wallace & Nurick LLC
Among the most important assets of every business are its copyrights, which represent its ownership of original expressions of ideas, including its websites, software, product packaging and advertising. In the highly competitive business world, too many businesses fail to protect these assets, and watch helplessly as competitors either infringe on or misappropriate this valuable intellectual property. To help companies understand copyrights, experienced intellectual property attorneys Mike Doctrow and Kelly Horein from McNees Wallace & Nurick will walk you through basic steps to identify and safeguard those assets in this FREE helpful guide for businesses.