Mastering the Magic of Technology in an Inspired Work Environment
Winter 2017 Catalyst
In 1973, science fiction author Sir Arthur C. Clarke said, “Any sufficiently advanced technology is indistinguishable from magic.”
As the creative mind behind 2001: A Space Odyssey, he’d probably know better than most. And if you buy into that idea, a lot of modern tech can feel an awful lot like magic.
After all, there’s a very no-strings-attached feeling to today’s world with the Internet penetrating almost every point of American culture — your home, your work, even the miraculous little computer in your pocket. You’re “connected” at every hour of every day, but you can’t see the connections themselves.
But it’s in those magical connections that WebpageFX does its work.
WebpageFX is a full-service Internet marketing agency based out of Harrisburg, PA. Founded in 1996, the company has bootstrapped itself from the Shippensburg dorm room of President William Craig to one of the largest Internet-only marketing companies in the world.
The privately-held business has posted revenues in excess of $11 million while earning the title of “Best Place to Work in Pennsylvania” (by Team Pennsylvania) for two years running. Couple that with the company’s 92 percent client retention rate, a suite of employee benefits and ambitious plans for the future, and it’s clear that WebpageFX is building to become a regional tour de force for the coming years. If you’ve never heard of Internet marketing before, it breaks down to a handful of strategies that help companies earn customers through their websites.
Those strategies include search engine optimization, pay-per-click advertising, social media marketing, content marketing, reputation management and link building, just to name a few.
The most popular of these services is SEO. All 120-some team members at WebpageFX train themselves (and their peers) in the best ways to promote websites through SEO in addition to specializing in other Internet marketing strategies. Through these strategies, WebpageFX has generated more than 1 million qualified leads for its client base of 600 companies. That’s in addition to 1.6 million qualified phone calls and 3.1 million e-commerce transactions.
No matter how you spin those numbers, they all point to one end result — growth. That phenomenal level of success has empowered WebpageFX clients to reach new heights of fame and influence in their respective industries. It’s also how the agency itself has earned 322 client testimonials — more than any other agency on the planet.
In that respect, WebpageFX’s success is based entirely on their clients’ success. But WebpageFX knows that success is at its best when it’s shared. That’s why the agency has participated in volunteer opportunities as its team has grown. Whether that means cleaning the streets of Harrisburg or stocking local food banks, the WebpageFX team is there to help.
But there’s more to being a good corporate citizen than just volunteering. WebpageFX also established a program called FXBuilds that funds construction projects in the developing world to better the lives of those less fortunate. The donations from FXBuilds are based on the performance of the company. As the agency earns new clients and helps clients succeed, WebpageFX donates a percentage of that revenue to charity.
The project launched in 2016. Since then, WebpageFX has partnered with Pencils of Promise to fund the construction and 20-year operational budget of two primary schools — one in Guatemala and another in Ghana. Most recently, FXBuilds funded the construction of three fresh-water wells in rural Kenya.
WebpageFX is able to give so much back because it’s experienced such phenomenal financial and employee growth over the past five years. The agency’s 92 percent client retention rate is no laughing matter, especially since the average Internet marketing company only retains about 50 percent of its clients year-to-year. WebpageFX plans to take this strategy to new heights by nearly doubling its employee count over the next few years. The company has already purchased the two buildings that neighbor its headquarters on 1705 N. Front St., and employees are expected to fill the renovated buildings in April 2017.
That means the WebpageFX team will grow with dozens of new jobs, modern office space and a campus based in Midtown Harrisburg.
Considering WebpageFX is located in a census track with 25 percent unemployment, the effects of 90-some new jobs have the potential to transform the region — including Harrisburg itself.
But at the end of the day, WebpageFX prides itself on the hard work and dedication of its team. The company’s No. 1 priority is client satisfaction, which they achieve through one of the largest marketing teams in the state and constant feedback from clients.
The job isn’t easy — it takes a lot of planning, education and dedication. But the results are unlike anything you’ll find from another marketing company. The next time you click a Google search result, it might just be because of the marketing wizards at WebpageFX.
Christopher Zook is a marketing specialist at WebpageFX.